The History of Acer Computers
However, as is the case with many companies, it had quite humble beginnings. It began in 1976 with an investment of just $25,000 of capital and the company (then known as Multitech) was founded in Hsinchu City by Stan Shih, his wife Carolyn Yeh and five other investors. To begin with, the enterprise was concerned primarily with the distribution of electronic parts and would go on to be a big part of the emerging IBM PC market.
By 1987, the company had become a major player in PC manufacturing and it was at this point that it became known as brand Acer.
By the end of the 1990s, Acer had reorganised itself into 5 subsidiaries:
Acer International Service Group
Acer Sertek Group
Acer Semiconductor Group
Acer Information Products Group
Acer Peripherals Group
In the year 2000, another restructuring occurred, as Acer extricated itself from the contract manufacturing side of the business, which then had two primary parts - Wistron Corporation and BenQ, which it then sold to concentrate all of its time and resources on designing and selling computers.
This is the point where the company began to resemble the one we know today, as it began to significantly increase its worldwide sales. By 2005, despite employing just 7,800 people globally (which is not a lot for a major producer of computers), it was turning over more than $11 billion annually.
One of the major drivers for Acer’s success during this period was its production of consumer notebooks and as we mentioned earlier, the company’s overheads were relatively low, which meant they enjoyed more success than most in this field.
Acer products are used across the world, but it is in Europe that is holds the largest of its market share and it tried to buck the trend of online retail sales in favour of more traditional retail distribution channels.
In 2007, Packard Bell and US company Gateway were acquired by Acer, which led to the company becoming the third largest provider of computers in the world and the second largest for notebooks. Acer’s ultimate goal is to become the largest PC vendor on the planet and it is one that they are confident in pulling off, with the European computer market continuing to prove a good hunting ground for the multinational.