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The brand known as eMachines was not around for long when compared to established industry names like IBM and Dell, as the company was founded in 1998 in the US. The enterprise had financial backing from multiple investors including South Korean Monitor makers Korea Data Systems and TriGem, a Korean computer manufacturer.

Located in Irvine, California, eMachines produced a line of economy PCs and employed over 130 staff. Whilst not a giant in the industry, the company still produced 1-2 million machines each year, which retailed between $399 and $999 and incidentally came without a monitor.

Cornering The Low Cost Market
The economy end of the market was the eMachines forte at the time, as their machines were at least $200-$300 cheaper than their closest competitor, which resonated with consumers looking for a bargain. This resulted in eMachines becoming ubiquitous in the computer retail world and commonplace on retail shelves across the US, but what it also did was spark off a price war between themselves and other major manufacturers that included Compaq, HP and Packard Bell.

The Dot Com Boom
By the early months of 2000, the Dot Com Boom was in full effect and in order to maximise their earning potential, eMachines floated on the stock exchange with an initial share price of $9. However, this proved to be a mistake and the company soon began to hemorrhage money, leading to a stock price of a measly 14 cents within 12 months. eMachines regained its private status shortly after.
 
The T6000
In late 2003, eMachines launched the T6000 PC, which was cited as the first mass-produced AMD Athlon 64 system, retailing at $1150. eMachines also sold M6000 notebooks another Athlon 64 system both of which were marketed and sold through retail giant Best Buy and online

2004
The enterprise was bought lock, stock and barrel in 2004 by industry rival Gateway Computers, which itself was bought out by Taiwanese giant Acer a few years later. The purchase cost Gateway the princely sum of $262m and turned Wayne Inouye, then CEO of eMachines into the CEO of Gateway as part of the deal.

Despite the sale, the eMachines brand remained however until the company ceased operations entirely in the early part of 2013, a fact that was announced by Jerry Kao, Associate VP of Acer at the 2013 Consumer Electronics Show (CES 2013).

Ceased Operations
eMachines were only in existence for 5 years, but they played their part in making home computers more accessible and affordable for everyone.